• WHAT I DO

    Digital Journalist with a 'Product' state of mind

     

    I've worked in the media industry for almost a decade now and had various roles akin to the evolving nature of the digital landscape.

     

    I honed my journalistic skills first, as a reporter and production specialist for the INQUIRER.net in Manila and later as a news and front page producer for Yahoo Philippines.

     

    My 'Product' state of mind comes from my stint as Yahoo India and Southeast Asia's senior editorial operations manager based in Singapore where I was a key conduit between product and editorial teams responsible for creating and managing media experiences and internal publishing tools.

     

    In 2016, I moved to Hong Kong to join CNN as its Social Publishing Producer where I'm part of a global team responsible for running and growing CNN's presence on social and mobile platforms.
     

    Today, I worked with some of the biggest newsrooms in Asia on the use of CrowdTangle, a social analytics and discovery tool owned by Facebook.

  • PROFESSIONAL EXPERIENCE

    CrowdTangle @ Facebook

    Strategic Partner Development, CrowdTangle

    February 2019 to present

    I train and work with some of the biggest newsrooms in Asia to help them use CrowdTangle, a social analytics and discovery tool owned by Facebook, in their editorial operations.

    CNN

    Social Publishing Producer

    October 2016 to January 2018

    Based in Hong Kong, I'm part of a global 24/7 Social Publishing team responsible for growing CNN's global presence across social platforms and messaging apps.

     

    Responsibilities:

     

    • Manage CNN and CNN International’s social accounts and ensure all accounts are updated with the most important news stories of the day 
    • Stay across all trending stories of the day and flag these stories to the digital and newsgathering teams 
    • Manage CNN’s LINE accounts which includes posting alerts, publishing updates and running live chats with CNN correspondents around the globe 
    • Liaise with various departments including digital, newsgathering and features to ensure their producing content with a social audience in mind

    Yahoo India and Southeast Asia

    Senior Editorial Operations Manager

    June 2011- March 2016

    As the editorial operations manager in the region, I connect product and editorial teams and help manage media properties in the region. I ensure all Yahoo’s media properties in India and Southeast Asia are localised for the users and all content services are available and bug-free.

     

    Responsibilities:

     

    • Launch and manage media properties such as news, celebrity, sports, finance and lifestyle and ensure that all relevant content are onboarded and curated for the local audience
    • Ensure that distribution platforms of Yahoo content in the region (e.g. Twitter, Facebook, Tumblr) are updated
    • Integrate editorial tools in the newsroom workflow including social media management, analytics and publishing products
    • Design product features for internal publishing tools used by Yahoo editors around the world in coordination with product engineers, write product documentation for these tools and deliver training to the editorial teams 

     

    Achievements:

     

    • Launched several media properties over the last five years and managed microsites for major news events such as elections and disasters  
    • Worked with product engineering teams to create internal content management systems (CMS), built to Yahoo’s needs and specifications, allowing for collaboration among Yahoo editors around the globe. Recently, I worked with the same team to integrate Tumblr, a company acquired by Yahoo, from a mass-market microblogging tool to a full-fledged multimedia editorial CMS.
    • Wrote instructional guides for all publishing tools and provided training for all editors to help them adopt these tools into their workflows.   

    Yahoo Philippines

    Producer and Global News Editor for the Philippines

    September 2009 - May 2011

    In my initial role at Yahoo as a producer for the Philippines, I was in charge of managing the daily programming of the homepage and other media properties.

     

    Responsibilities:

    • Wrote and produced news articles for Yahoo news, covering beats such as current events, politics and technology as well as entertainment and lifestyle.
    • Localised relevant content from other Yahoo markets such as the United States and United Kingdom and reproduced them for the Filipino audience.

    Achievements:

     

    • Managed the homepage and special events page for the 2010 Philippine national elections which won our team a Yahoo editorial award.
    • Conceptualized and launched OMG, Yahoo’s entertainment website in the Philippines, which became the foundation of OMG Awards, an annual people’s choice award for local celebrities that garnered millions of votes annually. 
       

    INQUIRER.net

    Production Specialist

    March 2008 - September 2009

    As production specialist for Inquirer.net, the online arm of Philippine Daily Inquirer, Philippine’s biggest daily newspaper, I was part of the pioneer group that built and launched the multimedia section of the news website. I have led a small team of reporters and  video editors producing current affairs, entertainment, lifestyle and sports videos.

    Bayview Technologies Inc.

    Public Relations Assistant

    March 2007 - March 2008

    As Public Relations Assistant for Bayview Technologies, an online gaming company, I was responsible for managing the company’s corporate and consumer product websites and all its advertising and marketing copies. I was also the project lead in all of the company’s press events and presence in key industry exhibits around the world.

  • That time I did something for the first time

  • EDUCATION

    Certificate: Data Visualization for Storytellers

    KDMC Berkeley University of California Berkeley, USA

    January 2015

    Graduate Diploma, Management

    Aalto Executive Education Academy Pte. Ltd, Singapore

    July 2012 to October 2014

    Bachelor of Arts in Mass Communication, Major in Digital Media

    St. Paul University Quezon City, Philippines

    June 2004 to March 2007

  • PROJECTS

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