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  • WORK
  • EXPERIENCE
  • PROJECTS
  • EDUCATION
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  • …  
    • WORK
    • EXPERIENCE
    • PROJECTS
    • EDUCATION
    • GET IN TOUCH
    • WORK
    • EXPERIENCE
    • PROJECTS
    • EDUCATION
    • GET IN TOUCH
    • …  
      • WORK
      • EXPERIENCE
      • PROJECTS
      • EDUCATION
      • GET IN TOUCH
      • WORK
      • EXPERIENCE
      • PROJECTS
      • EDUCATION
      • GET IN TOUCH
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        • JANIE OCTIA

          With over a decade of experience in some of the biggest tech and media companies in the world, Janie has unique and extensive experience working at the intersection of journalism, audience engagement and product development. Janie currently works on Strategic Partner Development at Facebook's APAC News Partnerships team where she manages initiatives and training programs to help newsrooms build a data-driven social publishing strategy.

        • PROFESSIONAL EXPERIENCE

          Facebook

          Strategic Partner Development, News, APAC

          February 2018 to present

          Through scaled projects and programs, I work with hundreds of news organizations in Asia Pacific to help them use data and insights from CrowdTangle to grow their engagement and sustain their businesses on Facebook and Instagram.

           

          These programs include a grant for Southeast Asia newsrooms to fund training and data-driven projects, education programs to help newsrooms in Indonesia and the Philippines use CrowdTangle in breaking news and elections coverage and initiatives to help newsrooms, such as Taiwan's ETToday and Thailand's Amarin, grow revenue on Facebook.

          CNN

          Social Publishing Producer

          October 2016 to January 2018

          Based in Hong Kong, I'm part of a global 24/7 Social Publishing team responsible for growing CNN's global presence across social platforms and messaging apps.

           

          Responsibilities:

          • Manage CNN and CNN International’s social accounts and ensure all accounts are updated with the most important news stories of the day 
          • Stay across all trending stories of the day and flag these stories to the digital and newsgathering teams 
          • Manage CNN’s LINE accounts which includes posting alerts, publishing updates and running live chats with CNN correspondents around the globe 
          • Liaise with various departments including digital, newsgathering and features to ensure they're producing content with a social audience in mind

          Yahoo India and Southeast Asia

          Senior Editorial Operations Manager

          June 2011- March 2016

          As the editorial operations manager in the region, I connect product and editorial teams and help manage media properties in the region. I ensure all Yahoo’s media properties in India and Southeast Asia are localised for the users and all content services are available and bug-free.

           

          Responsibilities:

          • Launch and manage media properties such as news, celebrity, sports, finance and lifestyle and ensure that all relevant content are onboarded and curated for the local audience
          • Ensure that distribution platforms of Yahoo content in the region (e.g. Twitter, Facebook, Tumblr) are updated
          • Integrate editorial tools in the newsroom workflow including social media management, analytics and publishing products
          • Design product features for internal publishing tools used by Yahoo editors around the world in coordination with product engineers, write product documentation for these tools and deliver training to the editorial teams 

           

          Achievements:

          • Launched several media properties over the last five years and managed microsites for major news events such as elections and disasters  
          • Worked with product engineering teams to create internal content management systems (CMS), built to Yahoo’s needs and specifications, allowing for collaboration among Yahoo editors around the globe. Recently, I worked with the same team to integrate Tumblr, a company acquired by Yahoo, from a mass-market microblogging tool to a full-fledged multimedia editorial CMS.
          • Wrote instructional guides for all publishing tools and provided training for all editors to help them adopt these tools into their workflows.   

          Yahoo Philippines

          Producer and Global News Editor for the Philippines

          September 2009 - May 2011

          In my initial role at Yahoo as a producer for the Philippines, I was in charge of managing the daily programming of the homepage and other media properties.

           

          Responsibilities:

          • Wrote and produced news articles for Yahoo news, covering beats such as current events, politics and technology as well as entertainment and lifestyle.
          • Localised relevant content from other Yahoo markets such as the United States and United Kingdom and reproduced them for the Filipino audience.

          Achievements:

          • Managed the homepage and special events page for the 2010 Philippine national elections which won our team a Yahoo editorial award.
          • Conceptualized and launched OMG, Yahoo’s entertainment website in the Philippines, which became the foundation of OMG Awards, an annual people’s choice award for local celebrities that garnered millions of votes annually. 
             

          INQUIRER.net

          Production Specialist

          March 2008 - September 2009

          As production specialist for Inquirer.net, the online arm of Philippine Daily Inquirer, Philippine’s biggest daily newspaper, I was part of the pioneer group that built and launched the multimedia section of the news website. I have led a small team of reporters and  video editors producing current affairs, entertainment, lifestyle and sports videos.

          Bayview Technologies Inc.

          Public Relations Assistant

          March 2007 - March 2008

          As Public Relations Assistant for Bayview Technologies, an online gaming company, I was responsible for managing the company’s corporate and consumer product websites and all its advertising and marketing copies. I was also the project lead in all of the company’s press events and presence in key industry exhibits around the world.

        • PROJECTS

          How five Southeast Asia newsrooms upskilled their digital operations with funding from CrowdTangle

          CrowdTangle provided a grant for five newsrooms across Southeast Asia to develop their journalists' data skills through funded projects.

          How News5 Leverages Facebook Tools During Major News Events

          Philippines' News5, the news unit of free-to-air broadcaster TV5 shares how the newsroom uses Facebook Live and CrowdTangle to cover breaking news.

          Facebook Trends Helped This TV News Program increase Ratings by 65%

           

          A TV program in Thailand uses CrowdTangle to identify and amplify news stories that generated over 116 million interactions in a year.

          How ETtoday Used CrowdTangle to Improve Video Monetization

          To help monetize their video content through ad breaks, Taiwan's ETtoday turned to CrowdTangle to help identify which videos would perform best.

          Covering a Indonesia Election on Facebook and CrowdTangle

          Watch how Indonesian news orgs used Facebook and CrowdTangle to cover one of the world’s biggest elections.

          How the South China Morning Post uses CrowdTangle to sharpen their social strategy

          The South China Morning Post uses CrowdTangle lists and slack alerts to help their journalists make data-driven decisions.

          How VERA Files Uses CrowdTangle Search and Meme Search to Find Disinformation

          As a fact-checker, VERA Files has used CrowdTangle lists — with great impact.

          CNN LINE Live Chat: Your questions about North Korea answered

          In 2017, as tensions between North Korea and the US escalate, CNN hosted a live chat on the messaging app LINE.

          Yahoo Singapore: General Election 2015 Live Coverage

          Yahoo Singapore: In Memory of Lee Kuan Yew

        • EDUCATION

          Certificate: Data Visualization for Storytellers

          KDMC Berkeley University of California Berkeley, USA

          January 2015

          Graduate Diploma, Management

          Aalto Executive Education Academy Pte. Ltd, Singapore

          July 2012 to October 2014

          Bachelor of Arts in Mass Communication, Major in Digital Media

          St. Paul University Quezon City, Philippines

          June 2004 to March 2007

        • GET IN TOUCH

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